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Welcome to a "best practices" guide for creating a successful networking event.
Facilitate Mingling
The key to any successful event is mingling throughout the group. Whenever you bring together a group of people, there will nearly always be those who mingle easily, working their way through the room and [link widoczny dla zalogowanych] making connections and building rapport, while others are feeling a bit nervous or insecure in a room where they don't know anyone.
You can facilitate mingling by warmly and gently approaching those who appear a bit "lost" and striking up a conversation. Ask questions about what they do [link widoczny dla zalogowanych] and what kind of characteristics their ideal client would possess, and introduce them to another nearby person (even if you don't know that person and have to introduce yourself at the same time). Then you can leave these two new connected individuals together so you can repeat the process elsewhere if needed. While you certainly don't want to get stuck babysitting anyone all night, taking the time [link widoczny dla zalogowanych] to make a gesture like this can help a slow starter or a shy person begin to feel at ease and continue networking on their own.
Promote Yourself
Don't fall into the trap that so many event coordinators find themselves in - just because you've coordinated the event, it doesn't mean you should avoid promoting yourself. You can do this in any number of ways: - create "swag" bags to give to each attendee and include information about your business - give each attendee a flyer on their way out of the event - if it's a large gathering and you're planning to make announcements, include a mention of your product or services - pass out your cards
As we continue our best practices guide for creating a successful networking event, we look at how to handle the event itself.
Facilitate Mingling
The key to any successful event is mingling throughout the group. Whenever you bring together a group of people, there will nearly always be those who mingle easily, working their way through the room and making connections and building rapport, while others are feeling a bit nervous or insecure in a room where they don't know anyone.
You can facilitate mingling by warmly and gently approaching those who appear a bit "lost" and striking up a conversation. Ask questions about what they do and what kind of characteristics their ideal [link widoczny dla zalogowanych] client would possess, and introduce them to another nearby person (even if you don't know that person and have to introduce yourself at the same time). Then you can leave these two new connected individuals together so you can repeat the process elsewhere if needed. While you certainly don't want to get stuck babysitting anyone all night, taking the time to make a gesture like this can help a slow starter or a shy person begin to feel at ease and continue networking on their own.
Promote Yourself
Don't fall into the trap that so many event coordinators find themselves -- just because you've coordinated the event, it doesn't mean you should avoid promoting yourself. You can do this in any number of ways:
- create "swag" bags to give to each attendee and include information about your business - give each attendee a flyer on their way out of the event - if it's a large gathering and you're planning to make announcements, include a mention of your product or services - pass out your cards
And remember to reserve your audiovisual equipment for a truly spectacular event. Use a Takeaway
"Out of sight, out of mind" is just human nature, so it's important to have some kind of takeaway for your participants, otherwise all the time and hard work you've put into the even may be for nothing. With a small, intimate gathering, you can conclude the evening with a sentiment such as this:
"I'd like to thank everyone for coming tonight and for sharing your vision with us. As you're out and about in life, please think of this group and make referrals as [link widoczny dla zalogowanych] often as you see fit, remembering that whatever you send out always comes [link widoczny dla zalogowanych] back to you in abundance. I'd like to thank our sponsor, _________ (if you had no sponsor, then mention your company, since you put the time, money and effort into coordinating the [link widoczny dla zalogowanych] event) for keeping this event free and accessible. And I'd like to remind you to follow up and take action - keep in touch with each other and with me, let us know how you're doing and whether our referrals are successful. Thank you and good night."
If you're intending to create regular networking meetings, you would also want to let everyone know the date and location of the next meeting, so they can mark it on their calendar.
For larger gatherings where folks will be exiting at different times throughout the event, a "swag bag" or "goody bag" is a great way to provide a takeaway. Many times, insurance agents or other companies may provide the bags (with their advertising info printed on the outside), and you can let participants know ahead of time that they can submit items (advertising specialties, business cards, flyers, coupons, samples, etc.) for the goody bags which will be distributed to participants.
Get Feedback
You may think your event was a raving success, but perception is everything, so it's a good idea to get some feedback from other participants as well. You might initiate individual conversations, email out a quick online survey ( is an excellent tool with free options, or if you used to invite participants, you can use this same tool to conduct a feedback [link widoczny dla zalogowanych] survey) or simply ask around. Be sure to ask for specific feedback [link widoczny dla zalogowanych] with regards to ways a [link widoczny dla zalogowanych] future event could be improved.
Follow Up
Follow up with any leads or connections you made, and encourage your fellow participants to do [link widoczny dla zalogowanych] the same. There is a saying, "the fortune is in the followup." Call your leads and tell them you enjoyed meeting them. Find ways you can help each other's business. Send referrals and ask for referrals. Be specific about what you need.
Now is the perfect time to secure your slide show projector rental for your upcoming event.

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