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It seems that most people get so caught up in cultivating new leads, that they forget about their customer retention metrics. Yet, since it is easier to generate repeat sales than it is to get a first sale, Internet marketers need to focus on keeping the customers that they already have and building up their relationship with them.
The only time a lot of Internet marketers communicate with their list is when they send out yet another cut-and-paste sales [url=http://www.maximoupgrade.com/hot.php]hollister[/url] letter from an affiliate programme that they want to promote.
If you send too many emails that do not provide any value to your list, then your subscribers will quickly unsubscribe. While the average person does expect to get marketed to when they sign up for a mailing list, they also expect to gain something out of the relationship.
On the other hand, a lot [url=http://www.vivid-host.com/barbour.htm]www.vivid-host.com/barbour.htm[/url] of marketers are not sure what to say to [url=http://www.achbanker.com/home.php]hollister[/url] their subscribers if they don't have anything to sell to them. So, here are five types [url=http://www.vivid-host.com/barbour.htm]barbour uk[/url] of email message that you can easily integrate into your email sequence that significantly boost your customer retention [url=http://www.lcdmo.com/jordanpascher.php]jordan pas cher[/url] rate.
1. Helpful Reminders
The first type of email is fairly straightforward. It is a useful reminder that relates to a purchase that they made or make on a regular basis. [url=http://www.getconversational.com]hollister france[/url]
For example, if you are running a membership site, then you should send a reminder every month a few days before the next billing cycle.
Some [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] people shy away from this strategy because they think that it will increase the unsubscribe rate [url=http://www.maximoupgrade.com/hot.php]hollister france[/url] from their membership site. However, if you send a reminder email, you can also feature next months upcoming content.
This can actually lengthen the amount of time that people remain a member because they know what to look forward to.
Additionally, it ensures that they will actually visit your site. A majority of people cancel memberships because they simply don't use it enough. By reminding them of what they are about to get, you will be more likely to keep them on your list for much longer.
2. A Real Thank You
Most people will send a thank you email whenever someone signs up for the list or makes a purchase. The average customer almost expects this and doesn't think twice about it.
A much more effective thank you is personalized one based upon your relationship. For example, a 6 month anniversary. This let's them know that you are paying attention to them and value the relationship that you have built with them. You can even send out a random thank you or even wish them happy birthday. The more personal you can make it, the bigger impact it will have.
3. Emails Integrated With Social Features
Another great email is related to social features that you have on your website. Facebook is an example of this. Whenever someone tags you in a photo or wants to "friend" you, then Facebook will send you an email letting you know. This is a simple email, but it achieves a very important goal - it causes you [url=http://www.1855sacramento.com/woolrich.php]woolrich parka[/url] to visit their website again. If you have any social features on your website, then this same type of strategy can be used.
4. Polls and Surveys
One of the most overlooked but effective emails is one that [url=http://www.1855sacramento.com/peuterey.php]peuterey[/url] leads people to a poll or survey. Your average customer will have some type of opinion about your products or the products that you promote.
By sending them a survey, not only can you find out exactly what they want (which you can use to create future emails), but they also feel like they have invested time in your relationship, which means they are less likely to break it off.
David Hurley is an online article marketing expert and writes articles on [url=http://www.thehygienerevolution.com/barbour.php]barbour paris[/url] all aspects of Internet marketing. To learn about how you can build a viable, home based business on the Internet, check out David's website at: Grasp-The-Nettle.com and take [url=http://www.vivid-host.com/barbour.htm]barbour uk outlet[/url] his free Internet marketing course.

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