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Adrian Kay is an online marketing specialist and is the founder of Internet Marketing Comment. For internet marketing coaching and your FREE copy of "How To Get Started With Your Own Internet Business" visit .
Starting an online business is an exciting time. There is so much to look forward to - and so much to get wrong as well.
So here are my top 10 tips to bear in mind when you first start out:
Tip 1 - [link widoczny dla zalogowanych] Pick a niche you enjoy:
You are going to be spending a lot of time on your new online business, so pick a niche that you enjoy, not one that you just think will make the most money. There is money to be made [link widoczny dla zalogowanych] in just about every niche if you go about it in the right way, so you might as well enjoy the ride.
Tip 2 - Don't get ahead of yourself:
There is a [link widoczny dla zalogowanych] lot to learn when you are starting out online [link widoczny dla zalogowanych] for the first time. Take it one stage at a time and only think about developing a new skill when you have mastered the last one, otherwise you will end up suffering from "information overload" and begin making mistakes.
Tip 3 - Think of the BIG picture:
Whatever niche you pick will end up having a bearing on the overall size of your marketplace. Pick a specialist sector and [link widoczny dla zalogowanych] you will have fewer potential customers than if you go for a bigger market. It does not mean that you will make less money in a smaller niche, but you need to think about your long-term goals and how big you want to eventually make your online business.
Tip 4 - You MUST be prepared to work at it:
Setting up an internet marketing venture is no different to building any other business - you need to be prepared to commit the time and effort at the outset if you are going to reap the rewards later on. Do not expect to [link widoczny dla zalogowanych] do well by spending only half an hour here and there on your new venture, it will need [link widoczny dla zalogowanych] a more dedicated and consistent approach if you are ultimately going to be successful.
Tip 5 - Build up your knowledge first:
Getting the right internet marketing coaching and advice before you begin is vital. Spend time learning as much as possible before you try and build your first website. It will save disappointment and heartache later on and significantly increase your chances of success.
Tip 6 - Budget accurately:
Starting an online business can often be done on a surprisingly small budget, but you need to be prepared to "speculate to accumulate" as the [link widoczny dla zalogowanych] saying goes. Set yourself a realistic budget at the outset and be ready to spend this when the need arises. You might want to invest in a pay-per-click advertising campaign, or pay a monthly fee to a niche membership site, or outsource your content creation for example. If you lack a budget to cover these costs, this may cause your business to suffer a bit.
Tip 7 - Keep testing your marketing:
This is not difficult to do online and many specialist analytics packages are available to help you. Drill down into what is working best - and what is failing to produce the returns you want. You may well be surprised [link widoczny dla zalogowanych] at the results and this will enable you to fine-tune your online marketing campaign (and your budget) in the future.
Tip 8 - Do not chop your prices:
It is tempting to cut your prices back to the bone in the hope that this will improve your turnover. Any fool can sell something for less than it is worth - the trick is to promote products in which you have real confidence and then ask a fair price for them. Your margins will be greater and your buyers will believe that they are getting a more valuable product at the same time.
Tip 9 - Consider affiliate marketing:
When you are starting out online, you should be concentrating your efforts on generating traffic, building your reputation and creating a targeted email list that you [link widoczny dla zalogowanych] can promote to in the future. This is much easier to do if you are not getting distracted by product creation, customer service issues, refund requests and so on. Affiliate marketing removes these distractions and allows you to concentrate on what is important to your long-term success.
Tip 10 - Traffic is vital:
In your enthusiasm [link widoczny dla zalogowanych] to get started, the importance of getting targeted and hungry traffic to your site can sometimes get overlooked - and of course a website without traffic is not going to make you any money. [link widoczny dla zalogowanych] Look at the various ways of driving visitors to your site and implement these strategies as soon as you can, before your motivation takes a hit.
So there are my top 10 tips for starting an online business. They will play a part in your long-term success, but consider each of them properly at the outset and you will significantly increase your chances of succeeding in your new venture.

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