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Try to imagine all the ways that your base keyword can be searched for. When they type in "loans" a searcher can be looking for several things. It is important to put yourself in a searcher's mind set and understand how they are interpreting your keyword. Some ideas would be; "bad [link widoczny dla zalogowanych] keyword groups that spring from a single simple keyword.
An ad campaign can also be compiled from just lenders names. Then expand your concept by adding .com, .net or a country extension, if you are trying to target a country. Despite the fact that there are no domains for these key phrases you will be surprised to know that searchers do type in search words like this. These searchers will notice your ad and even take action by clicking through.
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You should also use keywords from your web logs. These are good as the stats will show which keywords visitors are using to find your site.
A successful pay per click campaign is based on a list of good keywords. It is important to explore all avenues before you put [link widoczny dla zalogowanych] your keywords into action.
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