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Some words are universal. Whatever language, they are so powerful that you don't even need to explain why they matter. The same applies to sales copy. All too often though, many businesses fall into the trap of writing about themselves and forgetting the audience. For copy to get results, it has to appeal to people. Incorporating heavyweight words which pack a punch, is the key to effective sales copy.
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1. Free
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2. Easy
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3. Now
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4. You
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5. Save
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7. Proven
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9. Please
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11. Exclusive
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12. Benefit
Another feel-good factor word to add to your sales copy collection. It suggests your products will help the customer in some way. It's a boost.. a perk... a bonus. As son as you promise to improve someone's life or experience in some way, you're onto a winner.
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14. Eliminate
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15. New
People love new things, the latest gadget and up-to-the-minute technology. Current, fashionable ideas or ways of doing things suggests to a customer that they'll be ahead of the game. If your product is brand-new or hot off the press, it's guaranteed to attract customers.
And finally...
Selling is about understanding the customer... empathising with concerns and solving their problems. It's an emotional transaction...
Weave these power words in to your copy and you'll spur prospects into action. Once you've convinced them they need your service, you've cracked it!