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The New Way To Create A Music Career Online
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In a day and age when music is too easily pirated and illegally distributed to thousands of networks on the world wide web,[link widoczny dla zalogowanych], the middle class aspiring musicians are disappearing. In addition to the crippling music piracy, music is now accessible for free from many music platforms such as Spotify and YouTube. It's no surprise from being exposed to Hollywood that the average music consumer thinks the only musicians to truly reach stardom and overflowing amounts of money are the ones from major record labels.
Despite popular belief, a record label is not all what it's made up to be. Just because you get signed with a major record label,[link widoczny dla zalogowanych], does not mean that you will have priority within the label. There is a hierarchy among the hundreds of active artists at each label,[link widoczny dla zalogowanych], so unless you are a top priority,[link widoczny dla zalogowanych], good luck competing with the Justin Biebers there. However,[link widoczny dla zalogowanych], there are many successful musicians that have overcome this obstacle to reach a level of success that equates to a comfortable living.
Although not mainstream, there are several independent musicians who have done quite well for themselves without a label backing their every move. Web-savvy musicians are now utilizing the web 2.0 technologies and social networks to not only get their music and persona out there, but also to create the most loyal fan bases an artist can ask for. By engaging with your fans, you can really create a special interaction experience for them. Artists that take their time to connect directly with their fans will usually create die-hard fans because they feel part of their journey to success. Many successful do-it-yourself musicians such as the web-born Kina Grannis have adopted this type of digital marketing and PR as her medium.
Today in this bootlegged music world,[link widoczny dla zalogowanych], new web companies like Populabel believe that fans will pay for that unique interaction experience. Populabel focuses on using modern day technologies to create a stronger direct relationship between the fan and artist while raising money for the artists' music projects. And by technologies,[link widoczny dla zalogowanych], I mean web technologies for Google hangouts,[link widoczny dla zalogowanych], Ustream concerts,[link widoczny dla zalogowanych], Skype chats or even Twitter shout outs. The unique crowd funding network for musicians and music lovers will not only bridge the gap between the fan and artist but help the artist create the type of fan base that will keep their careers going for years to come.
In addition to having a sophisticated search function,[link widoczny dla zalogowanych], this social network will have a popular page for music projects that are creating a social buzz on the internet. The algorithm for this page is believed to take into account several factors with social online presence being the main factor. This creates a win-win situation as the more the artist advertises Populabel to their network,[link widoczny dla zalogowanych], the more Populabel advertises the artist to their network via the popular page.
This is just one of the many attempts on the web to solve music discovery. We won't know exactly how it changes the business model for a musician's career as well as music and artist discovery until it is launched and running. But for now, this new social network looks very promising and non-record label musicians should be keeping tabs on this exciting launch.
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