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General Motors SWOT Analysis
SWOT is an acronym for strengths, weaknesses, opportunities, and threats found in any company. These factors are quite vibrant for General Motors and each can be linked to another. For [url=http://www.shewyne.com/moncleroutlet.html]moncler sito ufficiale[/url] instance, what might be a threat in one sector of General Motors can turn to be an opportunity of another sector in the same firm. One of the main strengths that this firm possesses is the Global awareness and the presence it has in today's market. It operates in thirty two countries, and its vehicles marketed in one hundred and ninety two countries.
This makes it possible for General Motors to integrate its operations in such [url=http://www.rtnagel.com/airjordan.php]jordan pas cher[/url] a manner that each manufacturer focuses on its main competencies. For instance, automakers are trying to reduce costs by sharing costs by use of their own global alliances, or in partnership or joint ventures with other companies (Harbour, 2001). With global alliances, General Motors can continue being in the business in Europe and continue to fulfill the demands of its customers.
General motors also have the strength of having the largest annual sales of $ 185.524 million making fifteen percent of the global market. This allows it to spend money and time in its R&D department. One of its current projects is distributing two [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] hybrid cars in china and more, in United States. General Motors makes this lead due to its much spending on advertisements. It spends almost $2.12billion on advertisement based in United States alone (Company Press Release).
There are endless opportunities for General Motors globally. It is also remarkable because this company has the power of turning its threats into opportunities thus making it the [url=http://www.mnfruit.com/airjordan.php]jordan pas cher[/url] leading company. Sales increase made the firm establish a dealership in Iraq which helped Iraq economy pick up from the war (Ridder, 2004). A threat of losing professionals due to retirement becomes an opportunity of establishment of recruiting and training program at the firm.
On the other hand, not all threats can be turned to opportunities. Having too capacity in United States has made General Motors make lousy long term decisions. For example, the price war it launched took much longer time than expected and this resulted to lose of revenue. Dissatisfaction of workers is an enormous threat that is hard to manage. Strike of workers in one plant has some effects on other firms. This was clear after the strike in Germany that affected the entire firm.
The main weakness that this firm has been the employer dissatisfaction which leads to many strikes. This is mainly due to working hours, wages, and retirement plan strategy. The firm spends a large amount of its money on health care of their retirees as compared to their current employees. This makes a challenge to the firm because the cost of retirement is rising at an unusually high rate.
General Motors must have several strategies to curb the changing pace of the firm. One of its plans is to change from producing seventy [url=http://www.mnfruit.com/airjordan.php]jordan[/url] percent light tracts to manufacturing seventy percent cars due to the drastic change of Americans. They seem to switch on economical, commercial cars. It also plans to manufacture pickups with carlike styles [url=http://www.tagverts.com/barbour.php]barbour deutschland[/url] and comfort to match the customers' demand. Making the add-ons like CD and DVD players, OnStar features and others affordable is one of its plans (Greensberg, 2003).
Daimler-Chrysler [url=http://www.jeremyparendt.com/Hollister-b5.php]hollister france[/url] SWOT Analysis
This is the second company growing in terms of revenue it earns. This means that it has so many strengths. It produces brands like Dodge, Mercedes Benz, Chrysler and Jeep. These brands are strong and known by almost everyone in the world. Mercedes-Benz is one of the chief quality luxury cars in the industry. In the field of American car makers, brands from Chrysler are best innovator vehicle design. It breaks category of models like Plymouth Prowler and PT Cruiser. The Dodge Viper is an automobile that broke away from other American sport cars to increase the company's image and style, and also to drive the buyers' imaginations. The combination of the Daimler and Chrysler Benz which fashioned DaimlerChrysler made the company popular. That presence made the company one of the most esteemed companies worldwide. This further led to the partnership of the company with the Japanese automobile maker Mitsubishi thus increasing the market of its products. DaimlerChrysler is presently a leader in hydrogen fuel cell technology which is the next epic breakthrough automobile engines.
In [url=http://www.jeremyparendt.com/jimmy-choo.php]jimmy choo paris[/url] the Asian markets. It has no its own brands that command indispensable market share either in emerging Chinese markets or Japanese markets. [url=http://www.jeremyparendt.com/Hollister-b5.php]hollister[/url] Its drop in Mitsubishi's share and many other problems in Mitsubishi have made it unpredictable about its future investment in the Asian markets. In addition, none of the company's brands are truly saleable to the worldwide buyers. Chrysler and Dodge brands are popular in United States, but lack success in other markets. The rising use of hybrid engines can cause difficulties for this company because it focuses on hydrogen technology. The merge of Chrysler and Daimler Company has led to more problems. Mot managers are from Daimler Benz, therefore, many leaders of Chrysler leave the company or retire.
DaimlerChrysler has new strategies of becoming the leader in the automobile industry. Four pillar strategy which includes: Strong brands, Technology leadership, Global presence and Broad product range (Shimokawa, 2010).
Ford Motor SWOT Analysis
This is a global company with two main businesses: Financial Services and Automotive. The automotive investment consists of the development, design, manufacture, service and sales of trucks, cars, and service parts. In 2003, the firm structured its automobile business as two primary parts, International and American.
Bill Ford, Ford's chairman and CEO, have an easy strategy that they will build fantastic products, better world and strong business in the future (Ford.com). Ford's focal point has been cutting costs to raise margins than its opponents. Ford has also utilized reverse engineering in the manufacturing of their products. For example, Taurus tactic where they focused on the company and noted the best part they could make. Ford then made the same parts better than Taurus, and this made win the market (Rubenstein, 2001). When it comes to technology, Ford is the innovator. It has implemented computer assisted designs, videoconferencing and manufacturing technologies which has made the company successful and efficient [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] in the industry. Ford should benefit from all vehicles coming in the market. They should engage in massive advertisement if their new products for them to attract many buyers. The cost of their vehicles should also be reasonable. The company should also ensure that their vehicles match the consumers' desire. It should stop using reverse engineering on the manufacturing of their automobiles. If it uses this, its competitors might leave it behind. The company should also be innovative because stealing ideas from their competitors does not make it respectable.
General motors managers need to improvise strategies that should be user friendly to the employees so as to minimize issues on strike. Managers should also create room for discussion between the administration and the employers if need be. It should also focus on the issue of innovativeness for it to remain the leading company. Daimler-Chrysler has limited number of markets globally. Although their products are popular United States, it remains the most unpopular company in the Asian markets. Therefore, it [url=http://www.jeremyparendt.com/Barbour-Paris.php]barbour france paris[/url] should focus on creating more markets by forming alliances by other companies especially in Asia.
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