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Has your business or website gone mobile? Chances are that your target audience has, and now is not the time to be left behind. Over 75 million Americans access the web via mobile device, and Morgan Stanley analysts predict that by 2015, mobile internet use will have outpaced desktop internet use. Offering a mobile-friendly website is no longer optional; [link widoczny dla zalogowanych] it is essential in today's fierce, fast-paced virtual world. How do you design and build a mobile site?
The key in creating a successful mobile site is to understand the key difference between websites intended for desktops or laptops and those intended for phones and other small devices. It is simple: mobile sites are sleek, pared down versions of their flashier (and Flash-ier) desktop selves. Mobile sites use WAP (wireless application protocol), which is a communications protocol that allows mobile users to browse, but because of screen limitations and other [link widoczny dla zalogowanych] factors, you need to customize your site [link widoczny dla zalogowanych] to adapt to WAP principles.
Modifying an existing site is the easiest way to go mobile. You can use a standard site as your starting point, which takes less time than building a site from the ground up. Google Mobile Optimizer and the more advanced Mobify are just two of the tools that you can use to help you make the transition.
When you pack up your Navigator, you have a lot more room to fit extras. With your Fiesta, [link widoczny dla zalogowanych] you have to be much more selective and bring only the essentials. Mobile Web Design author Cameron Moll says, "Context is king, not content." Content is crucial - that is what attracts the visitors - but that content has to fit within the parameters of a tiny screen. Start by asking yourself what the most important content is. What do you most want visitors to see? Say you own a business that sells tires. [link widoczny dla zalogowanych] Those looking for you site are looking for one of the following: an address, phone number, driving directions, or rates on your tires. This content needs to be visible and easily accessible. All the nice tire images, animation, [link widoczny dla zalogowanych] and extras can stay on your standard site.
But what if someone goes to your mobile restaurant site wanting to read an article on how you prepare shellfish? Or your famous recipe for chili? Allowing the option to view [link widoczny dla zalogowanych] the full site is a way to accommodate the [link widoczny dla zalogowanych] speed mobile users who are looking for a quick, specific piece of information and those who want to browse more traditionally.
It is important to remember that the mobile user tends to have very different expectations for websites than does a desktop or laptop user. A desktop user typically has access [link widoczny dla zalogowanych] to faster, more reliable connections and [link widoczny dla zalogowanych] can load sites quickly; he expects a more image-based, slick website. This is where you can integrate video, text, photos, and other visual and audio experiences. With a mobile user, though, you need to make it about the information. They want to get in, get what they need, and get out. You have to help them do that, or they will move onto a more mobile-friendly site that can. Strip your site down to the bare essentials.
When designing your mobile site, it is crucial that you test in on mobile emulators to see what it looks like across a variety of platforms. If you optimize solely for iPhone, [link widoczny dla zalogowanych] for instance, how does your site look to Blackberry or Android users? While you can tweak your site to suit a particular platform, it needs to be usable by a larger variety.
To build your mobile site from the ground up is more complex. You will need to create a WML (Wireless Markup Language) document; WML is a language supported [link widoczny dla zalogowanych] by all major mobile phone manufacturers. It can be exhausting to build a mobile site in the more restrictive WML, so many designers or developers opt to use software like Adobe Creative Suite 3 and up, which is bundled with Dreamweaver CS3 and Adobe Device Central, and supports the XTHML Mobile 1.0 profile. This allows you to code your page in HTML. It is best, though, to keep the code very simple so it is compatible with a broader range of sites.
When designing and building a mobile site, think lean. You want to take 30 pounds off your chunky desktop site and slim it down for mobile. Keep the essentials, and make them easy to use.
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